Beverly Hills, CA –Many of us are quick to forget that the skin is the body’s largest external organ. And because your skin is on the outside of your body it is exposed to and constantly being attacked by toxins and chemical irritants. What you may not be aware of is that many skin care products even those claiming to be natural often contain harsh synthetic chemicals essentially unregulated by the FDA that could be damaging your skin at this very moment. Unregulated FDA skin care products that damage your skin? The average women absorbs up to five pounds of toxic chemicals from her skin care and other personal care products making it more important than ever to be aware of what you are putting on your skin. How much do you know about the ingredients contained in your favorite skin care products? If you aren’t familiar with the ingredients in your skin care products take the time to educate yourself about them. Chances are they contain fragrances, parabens, dyes, or other irritating chemicals that are very harmful to your skin. The cost-saving cuts by big companies that hurt you – and damage your skin Large skin care companies use a number of tactics to distract consumers from the most important aspect of their product – the ingredients list. These big skin care companies want you to buy their products without questioning what they contain and spend millions on advertising in order to get you to do just that. Many of the skin care products produced by major corporations contain money saving synthetic chemicals that damage and irritate your skin’s barrier. Your skin’s barrier is your skin’s natural defense against toxins and irritants. Its job of your outer skin layer is to keep the good stuff in and the bad stuff out. When your skin barrier becomes damaged dry skin and other skin problems can become a daily occurrence. Shielding Lotions: The new discovery that will save and protect your skin Finding relief from dry skin and other skin conditions can become a frustrating battle when the products you are using contain ingredients that are damaging your skin. Shielding lotions work to strengthen the your skin’s natural barrier so that your skin can heal itself and true relief can be found. Dr. Brain Zogg a board certified dermatologist, explains how shielding lotions differ from your conventional lotions: “Shielding lotions are lotions that form a protective shield with the outer layer of your skin and help keep out irritants and chemicals. They also allow the natural oils and moisture to remain in your skin so it can heal better. It is a big advantage that shielding lotions are light and go on without a greasy mess. Your skin needs help to keep out these moisture-robbing irritants. A fundamental difference between Shielding Lotions and traditional lotions are that shielding lotions enhance the skin’s own natural protective abilities by turning the outer layer of skin into what could be described as a hydrating invisible shield making them many times more effective than mere protective lotions and moisturizing creams.” Skin MD Natural: the worlds top selling shielding lotion The innovative scientist and skin care experts at 21st Century Formulations spent thousands of hours researching and studying how the you skin’s barrier works to keep your skin healthy and hydrated. It took them over three years and hundreds of test formulations before finding the perfect blend of natural botanicals and cosmetic ingredients that can strengthen your skin’s own natural barrier, giving you a fighting chance of curing your dry skin. 21ST Century Formulations is one of the few skin care companies that believes in full disclosure of product information and offers a full ingredient list including definitions of each ingredient on their company website www.skinmdnatural where they also feature countless real life success stories from every day people like yourself. Skin MD Natural is manufactured in the United States using solar power and does not participate in animal testing. The product is free of gluten, animal ingredients, harmful dyes, parabens, perfumes, and other dangerous substances.