LOS ANGELES: Real Web Marketing Inc., a website marketing company located in Southern California, has announced that it is offering a free ebook on hard and soft offers.
The ebook is entitled “The Definitive Guide to Hard and Soft Offers.” The ebook covers what a marketing offer is, and what constitutes a hard or soft offer.
The ebook can be downloaded here.
John Eberhard, President of Real Web Marketing, stated “In marketing, an offer is what you are offering to the person to get them to respond to you. A ‘hard offer’ is basically where you are offering them something that will lead to a sale directly, such as a free consultation, free quote, or a discount on the price of a product or service. A ‘soft offer’ is something you are offering that will not lead to a sale right away, such as a free ebook, attending a free webinar, a free plugin or tool or theme, or an email newsletter subscription. For soft offers, you are basically collecting identities of people who could be interested in your product or service, usually in the future. The idea is that you are getting their contact info, and you are going to send them repeated communications in order to educate them or move them in the direction of a sale.”
John Eberhard has been involved in marketing for a wide variety of businesses for 35 years. Real Web Marketing Inc. was founded in 1999 in the Los Angeles area, and has clients all over the U.S, in a wide variety of fields such as health care, consulting, construction, home improvement, skin care, debt counseling, personnel recruitment, court reporting, attorneys, business consulting, restaurants, drug rehabilitation, publishing, software, residential and commercial real estate, dance instruction, tax services, plumbing, tree nurseries, landscaping and many others. The services offered by Real Web Marketing Inc. include SEO, landing page development, video production, pay-per-click campaign management, website design, social media marketing, link building, online PR, print design, and market research. The company is also a Google Partner and is Google Ads Certified. The company can be reached at 661-441-2429.